Survey Sessions

Collect information from people through a natural spoken conversation with an Avatar, instead of a static form.

Give the Avatar a study goal (what you want to learn) and a list of up to 10 questions, and it runs the conversation, asking each question and probing for more detail where you allow it. Survey Sessions work well for onboarding feedback, training feedback, event feedback, or discovery interviews: anywhere you'd otherwise send out a form or run a structured interview yourself.

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Each qualified response consumes 350 credits.

A response is counted once the participant gives a plausible answer to the first question, however the Session ends. If a Session is started but the participant doesn't answer, no credits are consumed.

Learn more about how credits work on self-serve plans and on enterprise plans.

Create a Survey Session

There are two ways to build a Survey Session: describe what you want to Assistant, or add an AI Survey scene and fill it in yourself.

Create with Assistant

Assistant drafting a Survey Session outline from the home page

To create a Survey Session with Assistant:

  1. Start a new video by selecting Create Survey on the home page, or open an existing video and describe your survey in the editor's Chat panel.
  2. Describe what you want to learn (for example, "Feedback from the sales team on how the new CRM is working out") and submit.
  3. Review the generated outline: typically an intro scene, a Survey scene with a Study goal and Questions already drafted, and a closing scene.
  4. If you started from the home page, select Continue to editor to build out the video. If you started from the Chat panel, Assistant applies the changes to your video directly.

Once you're in the editor, keep refining the survey through the Chat panel (for example, asking it to change or add a question), or edit the Study goal, Questions, and Time limit fields directly.

Create from scratch

The Template tab with the AI Survey scene under Start from scratch

To create a Survey Session from scratch:

  1. From the editor, at the top of the scene list on the left, select + Add scene.
  2. In the Template tab, under Start from scratch, choose AI Survey.
  3. Complete the following sections:
    • Study goal: What you want the Avatar to learn from talking to participants (for example, "Learn how satisfied recent joiners are with their onboarding experience").
    • Questions (up to 10): What the Avatar should ask. Each question has a Follow-ups toggle that controls whether the Avatar asks follow-up questions when an answer feels thin. Follow-ups are off by default; when they're on, the number of follow-ups is shown under the question.
    • Time limit: How long the conversation can run (max 30 minutes).
  4. Add a video scene after your Survey scene. Without one, the End call button won't work.
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Storyboard mode gives you more room to edit your Survey scene.

Respondent identity and privacy

By default, Survey Sessions don't ask respondents to sign in or enter their email, so responses aren't linked to a named person in your results.

That doesn't make responses anonymous. Every response includes an audio recording and a transcript, so a respondent can be recognized by their voice, and participants may mention their name or other identifying details in their answers. If you need truly anonymous feedback, keep this in mind before you share a survey, and check your organization's privacy requirements.

If you want to know who responded, you can identify respondents in two ways:

  • Require an email address: In Publishing, under Advanced settings, turn on the option to require the viewer's email before they start. The email is shown with each response.
  • Require SSO: Respondents sign in through your organization's SSO, and their email is shown with each response. See Synthesia SSO.

Access Survey Session results

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Note:

Survey data can take up to 30 minutes to appear in your analytics. Results aren't real-time.

Survey Session results aren't available in the Learner Portal. Open them from the standard video analytics in the main Synthesia platform (app.synthesia.io) instead.

From the video overview page, open the video's analytics. Four tabs are available. Data in the Report and Responses tabs can be exported as CSV.

Reports and analytics are generated in English, whatever language the survey is conducted in. Answer categories and charts appear once a survey has at least 3 responses.

Report

The Report tab opens with the survey's study goal and a key findings summary, then breaks the feedback into What's working well and What can be improved. Each section is made up of individual findings, showing how many responses support each one and, when expanded, a written analysis with an example quote. Select a quote to open the full response it came from.

The Report tab showing key findings split into what's working well and what can be improved

Responses

The Responses tab shows a table of all individual responses, filterable by All or Completed. For each response it shows Session duration, status, date, and the participant's answer to every question, with an auto-generated category tag per answer. Select a row to open that response: a written summary plus the full question-by-question conversation with audio.

Selecting a response in the Responses tab to open its summary, transcript, and audio

Exclude responses from the report

Test runs, stakeholder previews, or junk responses can skew your results. You can exclude a response so it's left out of the Report and Questions tabs, the response counts, and CSV exports, without deleting it.

To exclude a response:

  1. In the Responses tab, find the response you want to leave out.
  2. Select Exclude from report.

Excluded responses stay in the Responses tab, so you can bring one back at any time by selecting Include in report. The report updates to reflect the change.

Questions

The Questions tab breaks down how participants answered each question, with a bar chart of response categories (counts and percentages), a written summary, and notes on any unclear or unanswered responses.

The Questions tab showing a category bar chart and summary for one question

Adoption

The Adoption tab includes the same adoption metrics available for any other video. See video analytics for details.


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