Synthesia's Interactivity feature enables creators to design dynamic, clickable videos with branching pathways and knowledge checks:

• Add buttons: Convert text and shape elements into buttons that open URLs or jump to other scenes, enabling the creation of non-linear branching experiences and navigation menus.
• Create knowledge checks and quizzes: Add single-answer and multiple-answer questions for knowledge checks and quizzes with or without pass/fail criteria.

Creating interactive videos

Select the Interactivity button in the toolbar to add ready-to-use components to your canvas: Button and Branching Menu components for buttons, and Single answer, Multiple answers, and Results for questions and quizzes. Your workspace's Brand Kit colors and fonts are automatically applied to them, and you can adjust styling for each from the inspector panel as necessary:

Buttons and menus can also be created from scratch by enabling the Interactivity toggle for a text/shape element or group of text and/or shape elements in the inspector panel.

Buttons

Text and shape elements, and groups of text and/or shape elements, can become buttons. See Text and Shape for how to style them.

There's no limit to the number of interactive elements you can add to a particular scene, but we recommend keeping things simple to provide the best viewer experience.

To start from a ready-made button, select the Interactivity button in the toolbar and choose Button or Branching Menu from the picker—both come pre-styled with your Brand Kit. Otherwise, build one from scratch out of a text or shape element:

Create a button

1. Add a text or shape element to the canvas, or select one you've already placed there (or a group of them).

2. From the inspector panel, toggle on the interactivity option:

   

3. Choose an action for the button click to trigger:

   1. Open URL: To navigate the viewer to a URL, paste a link directly into the interactivity input field and select Set as URL.

      

   2. Jump to Scene:

      1. If the button should take the viewer to the next scene in the video, select the interactivity input field and choose Next scene.

      2. Otherwise, select a specific scene for the viewer to be directed to—it can be any of the previous or following scenes in the video.

         

   3. Optionally, enable Wait for click to pause the video until a viewer interacts with the button. With Wait for click enabled, viewers can't pause or skip the scene.

      

Questions and quizzes

You can add interactive questions to your videos to create knowledge checks and track viewer understanding. Questions can be grouped into quizzes with scoring and pass/fail criteria—perfect for training and eLearning content.

Add a question to your video

1. Select the Interactivity button in the top toolbar.

2. Select either:

   • Single answer: multiple-choice question where there is only a single correct answer.
   • Multiple answer: multiple-choice question where there is more than one correct answer, and every correct option must be selected, and no incorrect ones, for the response to count as correct—there's no partial credit for selecting some but not all of the correct options.

3. When added to a scene, question components snap to the right half of the canvas but can be freely resized and moved.

4. Edit the question and answer text by selecting into the component.

5. Add additional answer options by selecting the + button under the bottom-most answer option. To delete an option, hover over it and select the trash icon that appears to the left of the answer.

   

6. Mark the correct answer(s) using the radio button (for single answer) or checkboxes (for multiple answer).

   

7. Customize the appearance using the three styling options: font family, shape, and color. You can also resize, crop, rotate, and move the question component.

Scoring and practice mode

Every question is scored by default: it counts toward the quiz's overall score, and viewers don't see whether their answer was correct until they reach the results component.

Toggle off Score for a question, in the Interactivity section of the inspector panel, to enable practice mode instead. This does two things at once:

• Excludes the question from the overall quiz score.
• Shows the viewer immediate correct/incorrect feedback after they submit their answer.

These aren't two separate settings—turning off Score is what causes both changes together. Practice mode is useful for formative assessments or learning checkpoints that shouldn't affect the final score.

Results component

The Results component displays quiz outcomes, and can be added once per video.

Reaching the scene with the Results component is what marks a quiz video as complete—it's the quiz equivalent of setting End video on a non-quiz interactive video (see Branching videos). Without a Results component, a quiz has no way to signal that the viewer finished it, no matter how many questions they've answered.

See SCORM export for more detail on how completion, pass/fail, and question responses are reported to your LMS for videos with interactive elements and quizzes.

To add a Results component:

1. Add the Results component from the Components menu.
2. In the inspector panel, define the pass criteria—the percentage of scored questions a viewer needs to answer correctly to pass (for example, 80%). This is calculated only from questions with Score turned on; practice-mode questions aren't counted in it.
3. Optionally, enable Allow retry, which adds a retry button that takes viewers back to the first quiz question in the video, letting them reattempt every question.

Edit logic with conditional statements

Logic can be edited for both question and results components. The default logic is always to navigate to the next scene, but you can use conditional logic to control what happens based on answers submitted and full quiz performance:

• Always: A statement that always executes (can't be combined with If/else).
• If/else: Create conditional branches based on quiz answers or scores.
• You can stack multiple If statements by adding more rules.
• Within each If statement, you can append multiple conditions using AND operations.

For example:

• If editing logic for a question component, you can use conditional statements to provide learners with guidance upon answering that question incorrectly, and let them proceed to the next question only once they answer correctly.
• If editing logic for a results component, you can direct them to a coaching or feedback scene if they don't pass the quiz.

Branching videos

Unless a scene has Wait for click enabled for one of its interactive elements, it has an After this scene setting available in the inspector panel. This setting defines the path a video takes when the current scene finishes.

The available options for After this scene are:

• Next scene: Direct the viewer to the next scene in the video.
• End video: Set the current scene as the final scene of the video.
• A specific scene, listed by its position (Scene 1, Scene 2, Scene 3, and so on)—it can be any of the previous or following scenes in the video. Custom scene names aren't reflected in this list.

Use a combination of scene navigation settings and buttons to make your videos feel like a conversation or guided journey.

• Use the After this scene setting to create a path (or paths) of scenes.
• Add buttons to let users choose different paths by jumping to the scenes that start those paths.

Preview your interactive video

To verify that you've set up all your branches, buttons, questions, results, and logic settings correctly, launch a full interactive preview of your video from the Preview video (▶️) button at the top-right of the toolbar to test it out:

Sharing interactive videos

Interactive video player

Interactive elements enhance how viewers engage with your video in the Synthesia player:

• Buttons are visually marked with a shimmer effect during playback and by a dot on the timeline.
• Scene-based interactivity, like buttons set to Wait for click or a question, changes the viewing behavior:
  • The timeline is hidden to prevent skipping ahead, but the viewer can still restart the scene from the beginning, or pause/play it.
  • Playback is paused until the viewer either selects a button, submits a response to a question, restarts the scene, or navigates back to the previous scene.
• If a viewer navigates backward in the video using player controls, they see the submitted state of previously answered questions (they can't change their answers unless retry is enabled).
• If a viewer uses the Retry button on the results component, they can reattempt all quiz questions.

Accessibility

Interactive elements include ARIA labels and are keyboard-navigable. Viewers can use the Tab and Shift + Tab keys to cycle through clickable buttons, ensuring accessibility for keyboard-only users.

Pressing Tab focuses the next interactive element, while pressing Shift + Tab focuses the previous interactive element.

Multilingual playback

If you translate your interactive video using Synthesia, all translated versions are available through Synthesia's multilingual video player. Viewers are shown the appropriate translation based on their browser settings, and can switch between available languages at any time. This ensures your interactivity works seamlessly across different languages and provides a unified experience for global audiences.

SCORM export

Interactive videos can be exported as SCORM packages to publish in your LMS (learning management system).

Interactive videos have a set completion rate of 100%. An interactive video is marked as complete only when the learner reaches the scene that has been designated as the end of the video, or, for a video with a graded quiz, the scene with the results component.

For interactive videos with quizzes

When your interactive video includes quiz questions, Synthesia reports the following information via SCORM:

• Completion status: Set to "completed" when the viewer reaches the scene with the results component.
• Success status: Set to "passed" or "failed" based on whether the viewer met the pass criteria defined in the results component.
• Score: Reported as a percentage between 0 and 100.
• Question responses: Each response and its correct/incorrect status are reported individually.

For interactive videos without a results component

For videos with buttons only, and videos with question components that don't have a results component added, use the After this scene setting in the inspector panel to set a scene as the end of the video, for it to be marked as complete in your LMS (and in Synthesia analytics).

Video analytics for interactivity

Interactive videos support a range of analytics that help you understand how viewers engage with your content. Which tabs and metrics you see depends on whether your video has buttons, a quiz, or both—see Video analytics for the full breakdown by video type.

Adoption

Interactive videos with buttons (no quiz) only show the Adoption tab. Button-specific metrics live there too, under Engagement:

• Button CTR: The percentage of interactivity button impressions that resulted in a click.
• Button impressions: The number of times an interactivity button was displayed.

Questions

Videos with quizzes also show a Questions tab, with four quiz-specific metrics:

• Question attempts: Total number of times viewers responded to a question.
• Question pass rate: Percentage of correct responses relative to all responses.
• Quiz attempts: Total number of times viewers attempted to answer the quiz.
• Quiz pass rate: Percentage of quizzes passed relative to quiz completions.

These metrics help you identify where viewers struggle and improve your training content accordingly.

Results

Videos with quizzes also show a Results tab, with per-learner scores, a score distribution, and a filterable learner table. See Results for the full breakdown, including how to export the raw data.