Brand kits in Synthesia | Customize Video Branding Easily

📘
Brand kits are only available on Synthesia Enterprise plan

Brand kits help you create content aligned with your company's branding by applying custom text styles, color palettes, logos, and avatars to your video. Applying a brand kit ensures that the visual feel of your videos remains consistent, well-designed, and recognizable—even without an in-house designer, saving you time and money in the process.

Brand kits and their permissions are workspace-level, meaning that all users in a given workspace will be able to edit them.

If a workspace admin has locked the library and brand kits, only admins will be able to specify or change the default brand kit for the workspace, create new brand kits, or edit existing ones.

Brand kit components

Component	Quantity	Details
Logo	2 logos	Specify a primary logo for use with light backgrounds, and a negative logo for use with dark backgrounds.
Colors	12 colors	Brand colors are used to automatically generate themes to apply to your videos. Themes contain exactly 4 colors: 2 dark colors and 2 light colors. Theme colors are generated by an algorithm that enforces contrast rules to make sure that your content adheres to classic design principles, ensuring that your video is both visually pleasing and accessible for your viewers. The algorithm used to generate themes will not allow you to combine colors in a theme if they don't contrast enough.
Text styles	2 fonts	Up to 5 text styles can be specified for each font: Title 1, Title 2, Subtitle, Body font, and Caption. For each text style, you'll be able to set its default font weight and letter spacing. If you or your team have uploaded any custom fonts to your workspace's library, you'll be able to select them from the dropdown menu.
Avatars	6	The avatars specified should be available to all members of the workspace the brand kit is in. If you need to share either stock avatars that have been customized with your company branding, or personal avatars with your workspace, reach out to Synthesia's support team.

📌
Note:
None of the brand kit components are required, and there is no minimum amount to specify for any of them.
However, if you create a new brand kit and don't add any components or change the default title, the brand kit will not be saved.

Create a new brand kit

There are two ways to create a brand kit. You can either create one manually, or use our Brandfetch integration to import your company's branding with a few clicks.

Refer to the brand kit components section for details on the settings available for each component.

Create a new brand kit manually

Go to the Brand kits page (Assets > Brand kits) and click the Create brand kit button.
Upload your company logo.
Select up to 2 fonts in the text styles section.
Add up to 12 brand colors.
Select up to 6 avatars.
Click Save.

Create a new brand kit with Brandfetch

Brandfetch allows you to organize your brand essentials—like logos, fonts, and colors—in one place for easy access. If your company's brand assets are available on Brandfetch, you can import them directly into a new brand kit.

Go to the Brand kits page (Assets > Brand kits) and click the Create brand kit button.
Type your company's name in the search bar on the left-hand side.
Find and select your company from the dropdown list.

Your company's colors and logos will be added automatically. From there, you'll want to update the brand kit to include your custom fonts and avatars.

Managing brand kits

Default brand kit

Setting a brand kit as default will cause it to automatically be applied to any new videos created in a workspace.

Go to the Brand kits page (Assets > Brand kits).
Click the 3-dot menu in the upper-right corner of the brand kit.
Click the Set as default option to update the default brand kit settings for your workspace.

Lock a brand kit

Admins can prevent anyone but admins from changing brand kits in their Workspace settings.

Brand kit enforcement

Restrict video creation to approved brand kits to ensure brand consistency. Workspace or organization admins can toggle this setting in their Workspace settings.

Brand kit enforcement helps Enterprise teams ensure that all videos follow their brand guidelines by locking in the use of approved logos, fonts, and text styles. This reduces review cycles and eliminates the risk of off-brand content.

When brand kit enforcement is turned on, all videos must use an approved brand kit.

Users can’t:

Change logos to non-logo media.
Select fonts or text styles that aren't defined in the brand kit.
Switch to the "no brand kit" option.

Users can still:

Choose from approved colors in the brand kit.
Switch to another approved brand kit (if available).
Use Brandfetch to fetch external logos (e.g., for sales or support use cases).
Copy and paste elements between videos.

Important behavior

If an enforced brand kit is deleted, it’s removed from the video. The video will no longer be brand-restricted.
Templates created while brand kit enforcement is on must have a brand kit applied—“no brand kit” isn’t an option.
If a brand kit doesn’t include logos or text styles, users can still select these freely.
If your organization admin sets a default brand kit, it overrides workspace-level defaults.

Delete a brand kit

You can delete a brand kit, but keep in mind that you won't be able to restore it.

Go to the Brand kits page (Assets > Brand kits).
Click the 3-dot menu in the upper-right corner of the brand kit.
Click the Delete option to delete the brand kit. This action cannot be reversed.

Editing and updating brand kits

To edit a brand kit, go to the Brand kits page (Assets > Brand kits) and click on the brand kit.

📌
Note:
Edits to a brand kit will not be automatically applied to videos already using the brand kit.

When the brand kit for a video has been updated, you'll be notified in the editor. Click Update video to apply the updated version of the brand kit to the video.

If you close the dialog, you'll still be able to update the brand kit from the video actions menu:

Applying a brand kit to a video

There are three ways you can apply a brand kit:

From the editor, when you've created a new video. You'll also be able to change the brand kit from the editor.
When creating a new video by starting with a template.
When creating a new video with the AI video assistant.

📌
Note:
After applying a brand kit, you'll still be able to change the settings for colors and fonts in your video—you won't be restricted to the settings defined in the brand kit.
So, if a color is not defined in your brand kit, don't worry, you'll still be able to use it in the editor.

From the editor

To apply a brand kit to your video or change the current brand kit, open the video actions menu in the upper-left corner of the editor.

Then, open the brand kit submenu and select the brand kit you'd like to apply:

Applying a brand Kit to your video will automatically replace any colors, fonts, avatars, and logos that have already been set in the video.

You'll also have easy access to your brand colors, fonts, avatars, and logos from the editor:

Starting with a template

Brand kits can be applied to any template in Synthesia's template library, as well as any custom templates in your workspace's library.

Click the Use template button in the template's thumbnail to get started. Your brand kit will automatically be applied to the new video.

Previewing brand kits

To see how the layouts for a given template will look with your brand kit applied, click the preview button in the top-right corner of the template thumbnail. If you have multiple brand kits, you can select them from the brand kit dropdown menu to preview the template with them applied.

With the AI video assistant

Select your desired brand kit from the brand kit dropdown menu when creating a new video with the AI video assistant. You can follow the same steps for previewing different templates with your brand kit as you would when starting with a template.