Synthetic Avatars

Overview

Synthetic Avatars are custom-built digital presenters created entirely from AI-generated reference images. Every detail — from age and gender to clothing, hairstyle, and tone — is tailored to reflect your brand’s identity, giving you a unique and consistent presence in every video.

Because they don’t rely on real people, there are no recording sessions, likeness agreements, or scheduling delays. Instead, you get a quick and convenient solution that avoids the overhead of traditional production while keeping your content on-brand.

Once created, your avatar is reusable across projects, and consistent in look and style — helping you scale video content with ease. And the best part? Your avatar can be ready in as little as 7 days, so you can launch campaigns, deliver training, or share updates faster than ever.

Use a Synthetic Avatar when you need:

• A unique, custom-built avatar: Define every detail - from age, gender, and ethnicity to hairstyle, clothing, and tone - your digital brand representative is here to help you reach the right audience.
• On-brand video content: Ensure every campaign, training module, or product update is aligned with your brand.
• No production overhead: Skip the studio - no recording sessions, likeness agreements, or scheduling delays.
• Quick turnaround: We'll create your Avatar within 7 days of receiving the brief, ready to use immediately in Synthesia Studio.
• Availability: Since your avatar isn’t tied to any likeness agreements - you don’t need to worry about it being ‘retired' from the platform.
• Scalability: Produce unlimited videos with the same avatar, create content for training, marketing, support, and internal communications at scale.
• Single-speaker, short-form content: Perfect for explainers, microlearning, onboarding, promos, and campaign videos.
• Flexible backgrounds: With transparent background support, avatars can be placed into any setting and combined with branded templates for professional results.
• Light-touch moderation: You can use Synthetic Avatars for promotional campaigns and paid ads across platforms. They are also suitable for certain sensitive or regulated topics which are restricted with Stock avatars (e.g. banking scams, insurance plans, legal services, and more).
• Consistency across regions and campaigns: Easily create a set of diverse avatars to represent different audiences or markets, ensuring your message stays aligned globally.

If you are looking for a high level of realism, expressive avatars or post production control, consider a Studio Avatar instead.

Responsible use

Because Synthetic Avatars do not depict a real human being, avoid presenting the avatar as a real person. Follow your company’s brand and disclosure policies, and stay aligned with Synthesia's Acceptable Use Policy, Content Moderation Guidelines, and your agreement with Synthesia.

---

Getting started

📘

To get your Synthetic Avatar, contact your Synthesia representative or the Synthesia Support team with your brief (look, attire, tone).

After you submit your request, we’ll arrange a call to align on your vision and brand requirements. Our team will then generate initial visual concepts for you to review, with the option to refine or regenerate them if needed. Once an image is approved, we’ll create a short demo video to demonstrate how the avatar will look and move. With your final approval, we’ll complete the training and deliver the avatar to your chosen workspace, ready to use in Synthesia Studio.

Once delivered, Synthetic Avatars behave like other custom studio avatars in your workspace. You can:

• Use it in the editor like any other avatar
• Pair it with any Synthesia voice
• Reuse it in templates
• Share with individual users or your workspace (depending on plan/admin settings)
• Rename (where applicable) or request duplication to other workspaces via Support

Brief

For best results when requesting a Synthetic avatar make sure to include in your brief:

• Gender
• Age range
• Ethnicity
• Outfit
• Hair
• Reference images that we can use as inspiration
• Any additional details to help us create your avatar

For instance, if the brief was:

Camille, Spanish Female in her 20s wearing a Casual white cotton t-shirt with horizontal grey stripes, Dark and wavy hair looking confident, this would have been Synthesia first proposal:

---

Synthetic Avatars Limitations

Synthetic Avatars prioritise speed and brand fit over realism. Expect:

Tip If your use case demands broader motion, emotion, or Multi-cam Avatars, a Studio Avatar or Personal Avatar will perform better.

FAQs

Can my Avatar perform interactions or demonstrations?

Synthetic Avatars are designed as digital presenters, ideal for clear and engaging single-speaker content. They don’t perform gestures, object interactions, or demonstrations — ensuring the focus stays on delivering your message in a consistent and professional way.

Is it possible to have my avatar in different angles?

The multi-cam functionality is not currently supported with Synthetic Avatars. However, you can select your preferred framing - either chest-up or mid-torso up. Please note that each framing is treated as a separate avatar and will be subject to an additional fee.